Targeting the most receptive market
You have already identified several markets of interest for your innovation. Now you want to rank them depending on their inclination, and determine the segment that is most likely to adopt your innovation.
Starting point
Thalès’ goal was to discover which market was the most interested in its technology, among the many possible applications for batteries.
Market test
In one month, we collected feedback from 95 professionals worldwide. We then consolidated these results in various intelligent formats: video report, segmentable online report, executive report…
Results
Markets X, Y and Z are the most likely to use this technology.
The market test by UMI allowed us to confidently select the 3 top priority markets which we will focus on for the rest of the project.
Serge Elenga
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