Mission & Vision

Reinventing B2B market research.

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Our vision.

At UMI we are convinced that the success of your projects relies on more than technology. Humans are at the heart of the development of your innovation. UMI uses the strength of automation, but is first and foremost a community of over a million market professionals we can turn to to evaluate the potential of your innovations.

The power of digital combined with a human touch.

Our mission.

Our mission is to quickly reveal the potential of your innovative projects by collecting market insights at the earliest possible stage.

With a clear, concise analysis of the relevance of your solution, we aim to reduce uncertainties, accelerate your decision-making, and ensure your project is a commercial success.

Supporting the most demanding innovation projects.

Our values.


Innovation is the key to our activities. We constantly innovate to ensure you too can innovate as effectively and accessibly as possible. We are committed to investigating emerging fields to always stay one step ahead.

Entrepreneurial spirit.

Innovation cannot exist without taking the initiative, making the entrepreneurial spirit a core UMI value. It drives the team to always go further in offering the most inventive solutions.


To ensure maximum relevance for your market research, we supply objective, reliable results by surveying qualified professionals selected using rigorous criteria. We also never divulge confidential information to the owners of competing projects.



Validated, impartial insights



Around 40 insights per study



Results in less than a month



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