The market explorers

Breaking new ground!

If you want companies and investors to be interested in your innovation, you need to convince them that your project offers a lucrative business opportunity with little risk. How do you accomplish this? By simply measuring the market potential of your innovations. But to do this, you need to know the right questions to ask
Read more
When you carry out a market research you have to handle any questions, positive and sometimes negative feedback. Of course, hearing negative impressions regarding your innovation is never easy and a lot of businesses make the mistake of not knowing how to deal with negative feedback. After years of experience, here at UMI we’ve come to realize that
Read more
Whether you want to found a company or successfully lead an innovative project, market exploration is an essential step. The basic aim of this study is to quickly determine the information needed to identify your business opportunities to rapidly launch your product onto the market. Not carrying out a market research study is a little
Read more
How do we respond to the ever-pressing need of economic stakeholders to make decisions and act in real time? In this respect, automation confirms its usefulness time and time again in the market research process. The quantity of information available, as well as time and budget constraints, explain the rapid adoption of these new technologies.
Read more