Detecting needs / trends

You would like to identify opportunities to innovate in a certain field, and to do so, you need to understand the stakes for the professionals in that field, the problems they encounter and their expectations.

starting point

A French telecommunications leader wanted to understand the impact that the 5G launch will have on telecommunications companies and their various activities in the coming years.

market test

In one month, we collected feedback from 55 professionals around the world. We then consolidated these results in various intelligent formats: video report, segmentable online report, executive report…
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Results

Telephone operators shared their specific needs for which they’re expecting support or a solution.
The in-depth understanding of the needs expressed by the operators enables us to adapt our innovation strategy for future technology and service offerings related to the 5G deployment.

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