The market explorers

Technology marketing

How to Make an Innovation Process that Actually Works

What is your company’s innovation process? Follow up question: does your company have a set  innovation process?

Often, companies have ground-breaking ideas but lack the organizational structure...

Read more »
Karine Caulfield April,03 2018

Technology marketing

Do My R&D and Marketing Teams Really Need to Work Together?

The goal of any company is simple: get and retain customers. While Research & Development (R&D) and marketing teams share this same vision, they often work worlds apart. When R&D and marketing...

Read more »
Karine Caulfield February,27 2018

Technology marketing

The reasons your innovations fail… and how to overcome the issue

Innovation is probably key for any company wanting to make their mark in their industry. Many have created teams, events, and initiatives to stimulate innovation in their company. But innovation...

Read more »
Julien Oger February,15 2018

Technology marketing

3 companies that found new application fields for their technology

You’ve developed an innovative product or service that you think is a sure bet. However, just as a backup measure, you decided to get some market insights to confirm its potential. You made the...

Read more »
Karine Caulfield January,31 2018

Technology marketing

The Ideal Market Research Process for your innovation projects

70% of businesses fail due to poor market research*.

Getting yours right is critical for the success of your venture, as well as for your investors, partners and banks. This is all the more...

Read more »
Karine Caulfield November,16 2017

Technology marketing

4 tips to effectively manage your innovation portfolio

The purpose of managing an innovation portfolio is to create favorable conditions to develop concrete innovations. Effectively managing a project portfolio helps optimize R&D budgets, human...

Read more »
Karine Caulfield September,08 2017

Technology marketing

5 reasons to focus on innovation

"Innovation" has become an essential factor for ongoing development. Start-ups are flourishing, companies strive to get a competitive advantage out of it and it is even used by governments as a...

Read more »
Karine Caulfield August,23 2017

Technology marketing

Automation: a new era for market research

How do we respond to the ever-pressing need of economic stakeholders to make decisions and act in real time? In this respect, automation confirms its usefulness time and time again in the market...

Read more »
Karine Caulfield April,27 2017

Technology marketing

The new innovation paradigm, interview of Marc GIGET

 

 

We had the pleasure to meet Marc GIGET, Chairman of the innovation directors club of Paris, during the CURIE Congress, the event that brings together technology transfer professionals.

Read more »
Karine Caulfield June,21 2016

Technology marketing

Innovation trends : what's new for 2016

2015 was a great year in innovation and high-tech but 2016 quickly stole its thunder by becoming the year of increasingly complex technologies and near-boundless opportunities. Innovations that...

Read more »
Karine Caulfield March,18 2016
1

Follow Us

Follow Us