The market explorers

consulting firms market research Market insight

Innovation consulting firms: what innovation project owners expect of you

According to the latest growth studies, the innovation consulting sector is doing well, with a number of specialist consulting firms being launched, whereas the majority of generalist consulting...

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Karine Caulfield July,04 2018

Market insight

Intelligence 101: Using Market Intelligence for Successful Innovation

The days of relying solely on past experiences and knowledge to make sound innovation decisions are gone. Analytical intelligence alone isn’t cut out for innovations previously unseen and...

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Karine Caulfield April,16 2018

Market insight

5 Reasons Market Insights are Absolutely Crucial for Innovations

You’ve thought of something new, and you’re ready to implement it — but is your market ready? Market insights are a valuable tool for any product or service hitting the market, but they’re...

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Karine Caulfield February,07 2018

Market insight

What exactly is a “Market Insight”?

“There’s an insight for that.” “Don’t miss these essential insights.” “Are you getting the insights your business needs?”. It has become many innovation market researchers’ favorite word. But what...

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Karine Caulfield January,22 2018

Market insight

5 market research survey questions to ask to evaluate the potential of your innovation

You've decided to conduct a market research study. Well done ! You clearly know what you want to get out of it ? You’re definitely on the right track. Here are some tips about what to ask and how...

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Karine Caulfield January,02 2018

Market insight

Why B2B Market Research is an Exciting (and Worthy) Challenge

Most B2B companies know the difficulties of acquiring quality, objective and actionable market research insights to validate their innovations — especially when compared to their B2C counterparts...

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Karine Caulfield December,08 2017

Business development Idea validation Market insight

To maximize the power of your market research report, ask these five crucial questions

Your market research report is ready. Great! Now what?

As an innovation guru, you already know the purpose of market research. It sheds light on which of your innovations are relevant and which...

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Karine Caulfield November,30 2017

Market insight

Custom Market Research or Syndicated Market Research? The Duel

You’ve got a ground-breaking innovation with potential to disrupt the market — but you need the competitive intelligence, market awareness and strategic insights that will help make your ...

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Karine Caulfield November,13 2017

Market insight

Why free market research fails

Our planet is overflowing with projects, each as innovative as the last. Over 1,600 patents applications are submitted in France every year according to INPI’s 2016 records. Some of them have...

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Karine Caulfield July,24 2017

Market insight

Market research: Turning negative feedback into positive insights

When you carry out a market research you have to handle any questions, positive and sometimes negative feedback. Of course, hearing negative impressions regarding your innovation is never easy and...

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Karine Caulfield June,07 2017
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