The market explorers

Idea validation

Want to Enhance Your Decision Making Skills while Innovating?

Effective decision-making is… hard. Add in complex innovation projects with multiple players, stakeholders and risks, and the pressure to make good decisions can become critical — and overwhelming.

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Karine Caulfield March,27 2018

Business development Idea validation Market insight

To maximize the power of your market research report, ask these five crucial questions

Your market research report is ready. Great! Now what?

As an innovation guru, you already know the purpose of market research. It sheds light on which of your innovations are relevant and which...

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Karine Caulfield November,30 2017

Idea validation

Turning a No-Go into opportunity

The purpose of a market research study is to evaluate the opportunity and the feasibility of a project. Based on the conclusions of the market research study, there are two possible choices: Go or...

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Karine Caulfield September,07 2017

Business development Idea validation

Is your innovation a good market opportunity?

If you want companies and investors to be interested in your innovation, you need to convince them that your project offers a lucrative business opportunity with little risk. How do you accomplish...

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Karine Caulfield June,26 2017

Business development Idea validation

6 reasons why you should carry out a market research study

Whether you want to found a company or successfully lead an innovative project, market exploration is an essential step. The basic aim of this study is to quickly determine the information needed...

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Karine Caulfield May,23 2017

Idea validation

How to evaluate the market potential of your innovations ?

Does the product respond to an existing need, will customers be willing to pay the asking price? Is the product likely to be well received by distributors? In short, does your innovation have a...

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Karine Caulfield May,04 2017

Idea validation

5 mistakes you don’t want to make before launching your idea

Of course, our dear Einstein would tell us « a person who never made a mistake, never tried something new ». We won't argue with that. Innovation is hard, you make mistakes sometimes, but their is...

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Karine Caulfield April,10 2017
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