The market explorers

Innovation showroom Sofware

Patent portfolio management and monitoring tool

Project already available.

This tool can be used to present key indicators to generate a patent portfolio: dates, geographic areas, budgets to plan, costs incurred.

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Karine Caulfield October,04 2017

Technology marketing

4 tips to effectively manage your innovation portfolio

The purpose of managing an innovation portfolio is to create favorable conditions to develop concrete innovations. Effectively managing a project portfolio helps optimize R&D budgets, human...

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Karine Caulfield September,08 2017

Idea validation

Turning a No-Go into opportunity

The purpose of a market research study is to evaluate the opportunity and the feasibility of a project. Based on the conclusions of the market research study, there are two possible choices: Go or...

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Karine Caulfield September,07 2017

Business development

How automating market research studies reduces costs

Faced with traditional market research studies with their reputation for being costly and time-consuming, automated market research studies are gaining popularity amongst innovative companies that...

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Karine Caulfield September,06 2017

Technology marketing

5 reasons to focus on innovation

"Innovation" has become an essential factor for ongoing development. Start-ups are flourishing, companies strive to get a competitive advantage out of it and it is even used by governments as a...

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Karine Caulfield August,23 2017

Business development

How to use a market research to boost your fundraising success?

Whether you’re looking to increase your R&D, finance working capital, or recruit to further develop your company’s commercial activities, the purpose of fundraising remains the same: ensuring...

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Karine Caulfield August,03 2017

Market insight

Why free market research fails

Our planet is overflowing with projects, each as innovative as the last. Over 1,600 patents applications are submitted in France every year according to INPI’s 2016 records. Some of them have...

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Karine Caulfield July,24 2017

Business development Idea validation

Is your innovation a good market opportunity?

If you want companies and investors to be interested in your innovation, you need to convince them that your project offers a lucrative business opportunity with little risk. How do you accomplish...

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Karine Caulfield June,26 2017

Market insight

Market research: Turning negative feedback into positive insights

When you carry out a market research you have to handle any questions, positive and sometimes negative feedback. Of course, hearing negative impressions regarding your innovation is never easy and...

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Karine Caulfield June,07 2017

Business development Idea validation

6 reasons why you should carry out a market research study

Whether you want to found a company or successfully lead an innovative project, market exploration is an essential step. The basic aim of this study is to quickly determine the information needed...

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Karine Caulfield May,23 2017

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