The market explorers

Market insight

5 market research survey questions to ask to evaluate the potential of your innovation

You've decided to conduct a market research study. Well done ! You clearly know what you want to get out of it ? You’re definitely on the right track. Here are some tips about what to ask and how...

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Karine Caulfield January,02 2018

Test innovation

Why Concept Testing is Crucial — And How to Do It Before a New Launch

Think back on your entrepreneurial career. When releasing a particular product or service for purchase, did you ever experience a complete flop?

Whether it was a ground-breaking software, a...

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Karine Caulfield December,21 2017

Market insight

Why B2B Market Research is an Exciting (and Worthy) Challenge

Most B2B companies know the difficulties of acquiring quality, objective and actionable market research insights to validate their innovations — especially when compared to their B2C counterparts...

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Karine Caulfield December,08 2017

Business development Idea validation Market insight

To maximize the power of your market research report, ask these five crucial questions

Your market research report is ready. Great! Now what?

As an innovation guru, you already know the purpose of market research. It sheds light on which of your innovations are relevant and which...

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Karine Caulfield November,30 2017

News

UMI promotes French Tech on the BFM Business Show

On October 17th, BFM Business screened a focus on regional FrenchTech. Louis Veyret, UMI co-founder, was invited to the channel’s studio to present the solution that has reinvented B2B market...

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Karine Caulfield November,17 2017

Technology marketing

The Ideal Market Research Process for your innovation projects

70% of businesses fail due to poor market research*.

Getting yours right is critical for the success of your venture, as well as for your investors, partners and banks. This is all the more...

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Karine Caulfield November,16 2017

Market insight

Custom Market Research or Syndicated Market Research? The Duel

You’ve got a ground-breaking innovation with potential to disrupt the market — but you need the competitive intelligence, market awareness and strategic insights that will help make your ...

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Karine Caulfield November,13 2017

News

Hundredth client for UMI, on the way to become a leader in innovation

After a successful round of fundraising in 2016, 2017 marks a turning point for UMI as it accelerates its development with promising financial results.

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Karine Caulfield October,27 2017

Industry News

TechConnect Innovation Award received

We are proud to announce that UMI solution is selected for 2017 TechConnect National Innovation Award. The TechConnect National Innovation Awards selects the top innovations from around the world...

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umidrimtim October,17 2017

Business development

Finding partners through your automated market research study

B2B market research studies make it possible to validate the commercial potential of a product or service in a new market. What you may be less aware of is that market research studies can also...

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Karine Caulfield October,04 2017

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