Often, companies have ground-breaking ideas but lack the organizational structure to get them off the ground. The more strategic and methodic your innovation and decision-making process, the higher the chances of the innovation thriving in the market.
The goal of any company is simple: get and retain customers. While Research & Development (R&D) and marketing teams share this same vision, they often work worlds apart. When R&D and marketing teams work side by side instead of back to back, they can complement each other in advantageous ways.
Innovation is probably key for any company wanting to make their mark in their industry. Many have created teams, events, and initiatives to stimulate innovation in their company. But innovation can’t simply be summed up in a single declaration. Innovation for innovation’s sake alone serves no purpose.
Sometimes life turns up some amazing surprises. Not only has your innovation got potential in the market, but there are also additional applications to which your project could be applied. Whilst these sectors weren’t originally planned for at the start of the project, they certainly deserve some attention. Let's see.
Most of businesses fail are due to poor market research. Getting yours right is critical for the success of your innovation projects, as well as for your investors, partners and banks. What is the ideal market research process to lead a winning entreprise ?
The purpose of managing an innovation portfolio is to create favorable conditions to develop concrete innovations. From validating the potential of your innovations, to captivating your investment committee, find out how to easily manage your patents.
Your company can innovate on many levels: with products or services, sales, distribution methods, production methods, or even organizational methods. From increasing your productivity to developing brand image, innovation is now an essential step for your company. Here's why.
Whilst it may be true that is becoming easier to carry out “bad” market research, it is also a fact that the democratization of access to powerful tools opens new avenues. The field of market research has disruptive innovations, just like any other field. These are opportunities for all concerned to move closer to greater efficiency and relevance at lower cost.
During the CURIE congress, Marc Giget, Chairman of the innovation directors club, agreed to answer our questions about the latest strategic innovation trends. Faster, based on humanistic approach and more cooperative, innovation tends to turn into a new paradigm.