The days of relying solely on past experiences and knowledge to make sound innovation decisions are gone. Analytical intelligence alone isn’t cut out for innovations previously unseen and unexperienced by the market. Thus, innovative market intelligence is fundamental for a new product’s success.
Market insights are a valuable tool for any product or service hitting the market, but they’re critical for innovations yet to be experienced in the market. Keep reading to find out why.
Market insight is a current buzzword but it seems that the more it’s used, the more vague its definition becomes. Here, we’ll define what a market insight is, what it isn’t, how they’re best utilized and how you can get the best insights for your innovation.
You've decided to conduct a market research study. Well done ! You clearly know what you want to get out of it ? You’re definitely on the right track. Here are some tips about what to ask and how to ask it.
B2B research is immensely useful and often vital in order to stay relevant, competitive and profitable. Here are three big B2B market research challenges and how to overcome them.
You are aware that a market research sheds light on which of your innovations are relevant and which may need to be forgone. It can also be a tool for validating the commercial potential of your innovation, finding strategic partners and even acquiring more commercial leads. But what else can your research report tell you? The answers may surprise you.
For budget reasons, you’ll likely be tempted to carry out the market research yourself without using any specialist tools. There are however many disadvantages to this method that could impact the performance of your market research and thus its results.
When you carry out an exploratory market study you have to handle negative feedback. Don't panic. Negativity is not an end in itself. It can easily be turned into positive insights to create value for your innovation.