LinkedIn Twitter Facebook Google+ According to the latest growth studies, the innovation consulting sector is doing well, with a number of specialist consulting firms being launched, whereas the majority of…
You are aware that a market research sheds light on which of your innovations are relevant and which may need to be forgone. It can also be a tool for validating the commercial potential of your innovation, finding strategic partners and even acquiring more commercial leads. But what else can your research report tell you? The answers may surprise you.
B2B market research studies is an essential step to validate the potential of your product. What you may be less aware of is that market research studies can also help gains credibility, visibility, and expertise to find partners such as distributors, suppliers and even clients.
Faced with traditional market research studies with their reputation for being costly and time-consuming, automated market research studies are gaining popularity amongst innovative companies that need fast, reliable responses at an affordable price. But how does automating market research reduce costs?
Whilst the market research study is only one part of your process, it is still however an essential step if you want to raise funds. It is the most useful tool to validate and support potential investors in their decision to invest, or not, in your project.
If you want companies and investors to be interested in your innovation, you need to convince them that your project offers a lucrative market opportunity with little risk. How do you accomplish this? By simply measuring the market potential of your innovations. But to do this, you need to know the right questions to ask before you launch.
If you want to found a company or successfully lead an innovative project, market exploration is a fundamental step. The basic aim of this study is to quickly determine the information needed to identify your business opportunities to rapidly launch your product onto the market.
Startups and corporates are frequently compared to two totally opposite enemies. Except that today fighting is no longer relevant. Make room for collaboration! Much more than a trend, this collaboration with large companies illustrates the emergence of a new management model.
As a startup, whatever your business model, your sphere of activity, there are certain tough challenges that you have to overcome especially with the growing industry of new technology, full of exciting changes for startups. How to become competitive but first of all how to thrive once your business is going? Let’s see!