The market explorer's blog

Turning No-Go into opportunity for your innovation

Turning a No-Go into opportunity

No-Go is NOT a failure. Instead, it’s proof of your ability to accept reality. Paradoxically, the earlier it occurs in a project, the more time you save. But how do you proceed in order to reorient your project correctly

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UMI helps you manage your innovation portfolio

How automating market research studies reduces costs

Faced with traditional market research studies with their reputation for being costly and time-consuming, automated market research studies are gaining popularity amongst innovative companies that need fast, reliable responses at an affordable price. But how does automating market research reduce costs?

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