The market explorer's blog

Turning No-Go into opportunity for your innovation

Turning a No-Go into opportunity

No-Go is NOT a failure. Instead, it’s proof of your ability to accept reality. Paradoxically, the earlier it occurs in a project, the more time you save. But how do you proceed in order to reorient your project correctly

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UMI helps you manage your innovation portfolio

How automating market research studies reduces costs

Faced with traditional market research studies with their reputation for being costly and time-consuming, automated market research studies are gaining popularity amongst innovative companies that need fast, reliable responses at an affordable price. But how does automating market research reduce costs?

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UMI helps you manage your innovation portfolio

5 reasons to focus on innovation

Your company can innovate on many levels: with products or services, sales, distribution methods, production methods, or even organizational methods. From increasing your productivity to developing brand image, innovation is now an essential step for your company. Here’s why.

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