The market explorer's blog
Concept testing is crucial for product developers to determine the innovation’s chance of success. Read on to learn why concept testing is important and how to test your own innovations before putting them on the market
B2B research is immensely useful and often vital in order to stay relevant, competitive and profitable. Here are three big B2B market research challenges and how to overcome them.
You are aware that a market research sheds light on which of your innovations are relevant and which may need to be forgone. It can also be a tool for validating the commercial potential of your innovation, finding strategic partners and even acquiring more commercial leads. But what else can your research report tell you? The answers may surprise you.
Most of businesses fail are due to poor market research. Getting yours right is critical for the success of your innovation projects, as well as for your investors, partners and banks. What is the ideal market research process to lead a winning entreprise ?
The year 2017 marks an important watershed in the evolution of UMI with the signature of our hundredth client.