How to Make an Innovation process that Actually Works
Technology marketing

How to Make an Innovation Process that Actually Works

Often, companies have ground-breaking ideas but lack the organizational structure to get them off the ground. The more strategic and methodic your innovation and decision-making process, the higher the chances of the innovation thriving in the market.

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The importance of collaboration of R&D and Marketing for innovations
Technology marketing

Do My R&D and Marketing Teams Really Need to Work Together?

The goal of any company is simple: get and retain customers. While Research & Development (R&D) and marketing teams share this same vision, they often work worlds apart. When R&D and marketing teams work side by side instead of back to back, they can complement each other in advantageous ways.

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Why your innovation may fail?
Technology marketing

The reasons your innovations fail… and how to overcome the issue

Innovation is probably key for any company wanting to make their mark in their industry. Many have created teams, events, and initiatives to stimulate innovation in their company. But innovation can’t simply be summed up in a single declaration. Innovation for innovation’s sake alone serves no purpose.

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