The market explorer's blog
Each day, consulting firms (whether or not they specialize in innovation consulting) seek solutions to improve the customer experience of owners of innovation projects. This
LinkedIn Twitter Facebook Google+ According to the latest growth studies, the innovation consulting sector is doing well, with a number of specialist consulting firms being
The days of relying solely on past experiences and knowledge to make sound innovation decisions are gone. Analytical intelligence alone isn’t cut out for innovations previously unseen and unexperienced by the market. Thus, innovative market intelligence is fundamental for a new product’s success.
Often, companies have ground-breaking ideas but lack the organizational structure to get them off the ground. The more strategic and methodic your innovation and decision-making process, the higher the chances of the innovation thriving in the market.
Effective decision-making is… hard. Add in complex innovation projects with multiple players, stakeholders and risks, and the pressure to make good decisions can become critical — and overwhelming.