Blog

Welcome to the UMI blog! Here, you’ll find all of our content: articles, news, tips and advice, speeches… on innovation, market testing and much more. Happy reading!

Using Market Intelligence for Successful Innovation

Using Market Intelligence for Successful Innovation

The days of relying solely on past experiences and knowledge to make sound innovation decisions are gone. Analytical intelligence alone isn’t cut out for innovations previously unseen and unexperienced by the market. Thus, innovative market intelligence is fundamental for a new product’s success.

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What is a market insight?

What exactly is a “Market Insight”?

Market insight is a current buzzword but it seems that the more it’s used, the more vague its definition becomes. Here, we’ll define what a market insight is, what it isn’t, how they’re best utilized and how you can get the best insights for your innovation.

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Turning a no-go into an opportunity

Turning a No-Go into opportunity

No-Go is NOT a failure. Instead, it’s proof of your ability to accept reality. Paradoxically, the earlier it occurs in a project, the more time you save. But how do you proceed in order to reorient your project correctly

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How automating market research studies reduces costs

How automating market research studies reduces costs

Faced with traditional market research studies with their reputation for being costly and time-consuming, automated market research studies are gaining popularity amongst innovative companies that need fast, reliable responses at an affordable price. But how does automating market research reduce costs?

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5 reasons to focus on innovation

5 reasons to focus on innovation

Your company can innovate on many levels: with products or services, sales, distribution methods, production methods, or even organizational methods. From increasing your productivity to developing brand image, innovation is now an essential step for your company. Here’s why.

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Why free market research fails

Why free market research fails

For budget reasons, you’ll likely be tempted to carry out the market research yourself without using any specialist tools. There are however many disadvantages to this method that could impact the performance of your market research and thus its results.

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Is your innovation a good market opportunity?

Is your innovation a good market opportunity?

If you want companies and investors to be interested in your innovation, you need to convince them that your project offers a lucrative market opportunity with little risk. How do you accomplish this? By simply measuring the market potential of your innovations. But to do this, you need to know the right questions to ask before you launch.

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How to evaluate the market potential of your innovation?

How to evaluate the market potential of your innovations ?

Does the product respond to an existing need, will customers be willing to pay the asking price? Is the product likely to be well received by distributors? In short, does your innovation have a real potential? So many questions that make it interesting to analyze your environment, to study the possibilities and to define if your innovation is worth it. Well, where to start?

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Automation: A new era for market research

Automation: A new era for market research

Whilst it may be true that is becoming easier to carry out “bad” market research, it is also a fact that the democratization of access to powerful tools opens new avenues. The field of market research has disruptive innovations, just like any other field. These are opportunities for all concerned to move closer to greater efficiency and relevance at lower cost.

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Startups : Top 3 new challenges to be met

Startups : Top 3 new challenges to be met

As a startup, whatever your business model, your sphere of activity, there are certain tough challenges that you have to overcome especially with the growing industry of new technology, full of exciting changes for startups.
How to become competitive but first of all how to thrive once your business is going? Let’s see!

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Patent trolls, 5 tips to help you handle them

Patent trolls, 5 tips to help you handle them

In 2015, it’s has been estimated that patent trolls cost the economy $29 billion a year. It is widely acknowledged that a patent troll, is the pet peeve of all entrepreneurs. That’s why we want to give you all the essential tips to deal with those ugly goblin.

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