Welcome to the UMI blog! Here, you’ll find all of our content: articles, news, tips and advice, speeches… on innovation, market testing and much more. Happy reading!
Each day, consulting firms (whether or not they specialize in innovation consulting) seek solutions to improve the customer experience of owners of innovation projects. This
According to the latest growth studies, the innovation consulting sector is doing well, with a number of specialist consulting firms being launched, whereas the majority
The days of relying solely on past experiences and knowledge to make sound innovation decisions are gone. Analytical intelligence alone isn’t cut out for innovations previously unseen and unexperienced by the market. Thus, innovative market intelligence is fundamental for a new product’s success.
Often, companies have ground-breaking ideas but lack the organizational structure to get them off the ground. The more strategic and methodic your innovation and decision-making process, the higher the chances of the innovation thriving in the market.
Effective decision-making is… hard. Add in complex innovation projects with multiple players, stakeholders and risks, and the pressure to make good decisions can become critical — and overwhelming.
The goal of any company is simple: get and retain customers. While Research & Development (R&D) and marketing teams share this same vision, they often work worlds apart. When R&D and marketing teams work side by side instead of back to back, they can complement each other in advantageous ways.
Innovation is probably key for any company wanting to make their mark in their industry. Many have created teams, events, and initiatives to stimulate innovation in their company. But innovation can’t simply be summed up in a single declaration. Innovation for innovation’s sake alone serves no purpose.
Market insights are a valuable tool for any product or service hitting the market, but they’re critical for innovations yet to be experienced in the market. Keep reading to find out why:
Sometimes life turns up some amazing surprises. Not only has your innovation got potential in the market, but there are also additional applications to which your project could be applied. Whilst these sectors weren’t originally planned for at the start of the project, they certainly deserve some attention. Let’s see.
Market insight is a current buzzword but it seems that the more it’s used, the more vague its definition becomes. Here, we’ll define what a market insight is, what it isn’t, how they’re best utilized and how you can get the best insights for your innovation.
You’ve decided to conduct a market research study. Well done ! You clearly know what you want to get out of it ? You’re definitely on the right track. Here are some tips about what to ask and how to ask it.
Concept testing is crucial for product developers to determine the innovation’s chance of success. Read on to learn why concept testing is important and how to test your own innovations before putting them on the market
B2B research is immensely useful and often vital in order to stay relevant, competitive and profitable. Here are three big B2B market research challenges and how to overcome them.
You are aware that a market research sheds light on which of your innovations are relevant and which may need to be forgone. It can also be a tool for validating the commercial potential of your innovation, finding strategic partners and even acquiring more commercial leads. But what else can your research report tell you? The answers may surprise you.
Most of businesses fail are due to poor market research. Getting yours right is critical for the success of your innovation projects, as well as for your investors, partners and banks. What is the ideal market research process to lead a winning entreprise ?
You need the competitive intelligence, market awareness and strategic insights that will help make your innovation thrive. You need an ace up your sleeve: market research. But how do you know which type of research is the most advantageous for your business?
B2B market research studies is an essential step to validate the potential of your product. What you may be less aware of is that market research studies can also help gains credibility, visibility, and expertise to find partners such as distributors, suppliers and even clients.
The purpose of managing an innovation portfolio is to create favorable conditions to develop concrete innovations.
From validating the potential of your innovations, to captivating your investment committee, find out how to easily manage your patents.
Faced with traditional market research studies with their reputation for being costly and time-consuming, automated market research studies are gaining popularity amongst innovative companies that need fast, reliable responses at an affordable price. But how does automating market research reduce costs?
Your company can innovate on many levels: with products or services, sales, distribution methods, production methods, or even organizational methods. From increasing your productivity to developing brand image, innovation is now an essential step for your company. Here’s why.
Whilst the market research study is only one part of your process, it is still however an essential step if you want to raise funds. It is the most useful tool to validate and support potential investors in their decision to invest, or not, in your project.
If you want companies and investors to be interested in your innovation, you need to convince them that your project offers a lucrative market opportunity with little risk. How do you accomplish this? By simply measuring the market potential of your innovations. But to do this, you need to know the right questions to ask before you launch.
When you carry out an exploratory market study you have to handle negative feedback. Don’t panic. Negativity is not an end in itself. It can easily be turned into positive insights to create value for your innovation.
If you want to found a company or successfully lead an innovative project, market exploration is a fundamental step. The basic aim of this study is to quickly determine the information needed to identify your business opportunities to rapidly launch your product onto the market.
Does the product respond to an existing need, will customers be willing to pay the asking price? Is the product likely to be well received by distributors? In short, does your innovation have a real potential? So many questions that make it interesting to analyze your environment, to study the possibilities and to define if your innovation is worth it. Well, where to start?
Whilst it may be true that is becoming easier to carry out “bad” market research, it is also a fact that the democratization of access to powerful tools opens new avenues. The field of market research has disruptive innovations, just like any other field. These are opportunities for all concerned to move closer to greater efficiency and relevance at lower cost.
Innovation is hard, you make mistakes sometimes, but their is some kind of innovation mistakes you must avoid to do if you want to lead a winning entreprise. Here’s the list.
Startups and corporates are frequently compared to two totally opposite enemies. Except that today fighting is no longer relevant. Make room for collaboration! Much more than a trend, this collaboration with large companies illustrates the emergence of a new management model.
As a startup, whatever your business model, your sphere of activity, there are certain tough challenges that you have to overcome especially with the growing industry of new technology, full of exciting changes for startups.
How to become competitive but first of all how to thrive once your business is going? Let’s see!
In 2015, it’s has been estimated that patent trolls cost the economy $29 billion a year. It is widely acknowledged that a patent troll, is the pet peeve of all entrepreneurs. That’s why we want to give you all the essential tips to deal with those ugly goblin.