The market explorers

consulting firms

B2B consulting firms: the 3 main challenges of innovative products

Each day, consulting firms (whether or not they specialize in innovation consulting) seek solutions to improve the customer experience of owners of innovation projects. This is far from an easy...

Read more »
Karine Caulfield July,11 2018

consulting firms market research Market insight

Innovation consulting firms: what innovation project owners expect of you

According to the latest growth studies, the innovation consulting sector is doing well, with a number of specialist consulting firms being launched, whereas the majority of generalist consulting...

Read more »
Karine Caulfield July,04 2018

Market insight

Intelligence 101: Using Market Intelligence for Successful Innovation

The days of relying solely on past experiences and knowledge to make sound innovation decisions are gone. Analytical intelligence alone isn’t cut out for innovations previously unseen and...

Read more »
Karine Caulfield April,16 2018

Technology marketing

How to Make an Innovation Process that Actually Works

What is your company’s innovation process? Follow up question: does your company have a set  innovation process?

Often, companies have ground-breaking ideas but lack the organizational structure...

Read more »
Karine Caulfield April,03 2018

Idea validation

Want to Enhance Your Decision Making Skills while Innovating?

Effective decision-making is… hard. Add in complex innovation projects with multiple players, stakeholders and risks, and the pressure to make good decisions can become critical — and overwhelming.

Read more »
Karine Caulfield March,27 2018

Technology marketing

Do My R&D and Marketing Teams Really Need to Work Together?

The goal of any company is simple: get and retain customers. While Research & Development (R&D) and marketing teams share this same vision, they often work worlds apart. When R&D and marketing...

Read more »
Karine Caulfield February,27 2018

Technology marketing

The reasons your innovations fail… and how to overcome the issue

Innovation is probably key for any company wanting to make their mark in their industry. Many have created teams, events, and initiatives to stimulate innovation in their company. But innovation...

Read more »
Julien Oger February,15 2018

Market insight

5 Reasons Market Insights are Absolutely Crucial for Innovations

You’ve thought of something new, and you’re ready to implement it — but is your market ready? Market insights are a valuable tool for any product or service hitting the market, but they’re...

Read more »
Karine Caulfield February,07 2018

Technology marketing

3 companies that found new application fields for their technology

You’ve developed an innovative product or service that you think is a sure bet. However, just as a backup measure, you decided to get some market insights to confirm its potential. You made the...

Read more »
Karine Caulfield January,31 2018

Market insight

What exactly is a “Market Insight”?

“There’s an insight for that.” “Don’t miss these essential insights.” “Are you getting the insights your business needs?”. It has become many innovation market researchers’ favorite word. But what...

Read more »
Karine Caulfield January,22 2018

Follow Us

Follow Us