The market explorers

cabinet de conseil en innovation

Cabinets de conseil en innovation : renouvelez votre approche

Si les insights marché sont de bons indicateurs pour les études B2C, ils sont véritablement déterminants pour les études B2B des projets innovants. Ils constituent en effet la seule source...

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Karine Caulfield September,25 2018

consulting firms

B2B consulting firms: the 3 main challenges of innovative products

Each day, consulting firms (whether or not they specialize in innovation consulting) seek solutions to improve the customer experience of owners of innovation projects. This is far from an easy...

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Karine Caulfield July,11 2018

consulting firms market research Market insight

Innovation consulting firms: what innovation project owners expect of you

According to the latest growth studies, the innovation consulting sector is doing well, with a number of specialist consulting firms being launched, whereas the majority of generalist consulting...

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Karine Caulfield July,04 2018

Market insight

Intelligence 101: Using Market Intelligence for Successful Innovation

The days of relying solely on past experiences and knowledge to make sound innovation decisions are gone. Analytical intelligence alone isn’t cut out for innovations previously unseen and...

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Karine Caulfield April,16 2018

Technology marketing

How to Make an Innovation Process that Actually Works

What is your company’s innovation process? Follow up question: does your company have a set  innovation process?

Often, companies have ground-breaking ideas but lack the organizational structure...

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Karine Caulfield April,03 2018

Idea validation

Want to Enhance Your Decision Making Skills while Innovating?

Effective decision-making is… hard. Add in complex innovation projects with multiple players, stakeholders and risks, and the pressure to make good decisions can become critical — and overwhelming.

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Karine Caulfield March,27 2018

Technology marketing

Do My R&D and Marketing Teams Really Need to Work Together?

The goal of any company is simple: get and retain customers. While Research & Development (R&D) and marketing teams share this same vision, they often work worlds apart. When R&D and marketing...

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Karine Caulfield February,27 2018

Technology marketing

The reasons your innovations fail… and how to overcome the issue

Innovation is probably key for any company wanting to make their mark in their industry. Many have created teams, events, and initiatives to stimulate innovation in their company. But innovation...

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Julien Oger February,15 2018

Market insight

5 Reasons Market Insights are Absolutely Crucial for Innovations

You’ve thought of something new, and you’re ready to implement it — but is your market ready? Market insights are a valuable tool for any product or service hitting the market, but they’re...

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Karine Caulfield February,07 2018

Technology marketing

3 companies that found new application fields for their technology

You’ve developed an innovative product or service that you think is a sure bet. However, just as a backup measure, you decided to get some market insights to confirm its potential. You made the...

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Karine Caulfield January,31 2018

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