Reinventing the B2B market research
for your innovations

B2B market research with UMI gets you an average of


Qualified opinions


Sales leads


Comments and objections


Identified partners


New application ideas


Social sharing

Get qualified feedback for your B2B market research

Get qualified feedback

Survey professionals in your industry and access objective feedback from key market stakeholders in real time.
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Check market interest

Evaluate the real potential of your innovations through the comments and objections raised by professionals in your market.
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Check market interest for your innovations
Generate sales leads at a glance

Generate sales leads

The professionals targeted in your market research study can express their desire to become a client or distributor, or invest or participate in the development of your innovation project.
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Improve your innovations

Define and prioritize the specifications for your innovative product or service to access the market more quickly.
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Improve your innovations

Why choose UMI?

100% real

Impartial, authentic responses from professionals in your market that are difficult to reach through traditional means, validated by our internal analysts.

3 weeks

Digitalizing traditional market research techniques enables us to provide you with a B2B market research study in record time.

82 countries

Your B2B market research has no frontiers. Target the right people worldwide or by country through our powerful solution.

66% cost reduction

Our rates are almost a third of the cost of market research through a traditional innovation consulting agency. Lower costs and optimize your ROI.

Your B2B market research
in the digital age

UMI offers a new vision for B2B market research that draws on the power of professional online networks. In less than 3 weeks, we survey professionals linked to your innovations to provide you with the most accurate possible overview of the reality of your market, with objective opinions and commercial contacts for your innovative products and services.

Tell us about your innovation,
we take care of the rest


your idea online
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We survey
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your market analysis
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What our customers say

« Thanks to UMI, we now know the main expectations and barriers to entering the market and we can refine the direction of our project »

Dorothée Lenes - Program Director at Veolia Recherche & Innovation
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UMI in the press

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They validated the market potential of their innovations
in 3 weeks. And you?

Get started today